A new smartphone app that recommends books based on reader preferences offers both book publishers and self-published authors an innovative way to reach their target audience — and sell them books.

The Booky Call smartphone app, available for both iOS and Android users, mimics the look, feel, and function of a dating app, with users swiping right or left to indicate interest.

That’s more than a gimmick, though. It reflects both dating app user and reader demographics, reports Brant Menswar, CEO of Booky Call.

“When we looked at a cross-section of dating app users, and then looked at the fastest growing segment of readers, we saw that it’s pretty similar – 18- to 29-year-olds,” he says.

How the Booky Call smartphone app works

Regardless of age (and familiarity with dating apps), all book lovers can download the app, create a free account, and set their preferences for fiction and nonfiction.

Read more … https://buildbookbuzz.com/booky-call-smartphone-app/